We Look at usual things
with unusual eyes.

Acquire, engage & retain

Building great companies means having customers that value and use your product. Creating value for customers is a result of understanding and solving problems in a simple and delightful way. 

Motivation & Inspirational

Our UX process uses human centered design principles to address burning pain points and tap into users motivations and behaviors.

Helping formulate core values

We love understanding problems and research & data analysis help us objectively do so. We use a variety of research & analysis tools that can be tailored to your scope.

Information architecture

There’s often multiple problems and solutions. We use insights to determine high frequency & high value tasks and jobs-to-be done by the user then prioritise.

User flows, prototyping

We bring our insights into action and create valuable initial deliverables. Our aim is to keep our users in mind as we begin to ideate and etch out the initial framework for the product.

Usability & user testing

We use design to get results which means creating intuitive solutions. Testing our designs through user testing of our low cost prototypes is an efficient way to gain feedback quickly.

Understand your users

UX research gives businesses the opportunity to delve into their audience’s needs – you can hear first hand from our interviews how they feel about your brand and product.

Get it right from the start

We use UX to validate your ideas – to make sure we get the right design. This will result in saving money in the long run, no ‘design debt,’ and a polished, authenticated design.


© 2012 Graphilics.

All Rights Reserved.